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How this calculator works
Monthly ad revenue is calculated by taking your total monthly views (views per video multiplied by videos per month), dividing by 1,000, and multiplying by RPM — which is the creator's actual payout after YouTube's 45% revenue share. Additional revenue streams like channel memberships and Super Thanks are added to the ad revenue for a total monthly income estimate. The calculator uses RPM rather than CPM because RPM represents what creators actually receive, not what advertisers pay. Annual projections simply multiply the monthly total by 12, assuming consistent viewership and upload frequency.
Useful scenarios
- A new creator with 5,000 views per video, 4 uploads per month, and a $3 RPM estimating whether YouTube income covers basic production costs.
- A growing channel with 50,000 views per video, 8 uploads per month, $4.50 RPM, and 200 members at $4.99 projecting annual revenue to plan for full-time creation.
- A creator comparing ad revenue-only scenarios against their current sponsorship deal income to decide how many branded placements to accept.
FAQ
What is the difference between CPM and RPM?
CPM is what advertisers pay per 1,000 ad impressions. RPM (Revenue Per Mille) is what the creator actually receives after YouTube takes its 45% share — so RPM ≈ CPM × 0.55 on average.
Why does RPM vary so much?
RPM depends on viewer geography, niche, video length, ad placement, and seasonal advertiser demand. Finance and tech niches often see RPMs above $5, while general entertainment may be under $2.
Does YouTube count my own views toward revenue?
No. YouTube filters out invalid traffic and does not count self-views or bot views toward monetized impressions.